FOR RECORD LABELS, MANAGERS & ARTISTS

Get the hands-on support your next release needs TO turn ONLINE attention into real fans & SALES.

From managing your socials & strategy to directing your content and paid ads, we bring your digital rollout together with a dedicated expert by your side.

CLICK BELOW TO WATCH FIRST!

NEXT STEP: Answer a few questions so we can tailor our support around you.

PREVIOUS CAMPAIGN EXPERIENCE INCLUDES…

WHAT ROLLR DOES…

We build the blueprint for your digital rollout, defining what the campaign needs to say, who it needs to reach, and how each phase moves fans closer to action.

Neon outline of a presentation board displaying various charts and graphs, including a line graph, bar graph, and target with an arrow.
Neon outline of a presentation board displaying various charts and graphs, including a line graph, bar graph, and target with an arrow.

WE BUILD YOUR DIGITAL STRATEGY


WE MANAGE YOUR SOCIALS

Neon digital illustration of a computer monitor with social media icons, including a heart, a speech bubble with dots, a bell, a play button, and a hashtag.
Neon digital illustration of a computer monitor with social media icons, including a heart, a speech bubble with dots, a bell, a play button, and a hashtag.

We assign you an account manager who manages the day-to-day delivery of the campaign on socials, making sure every post, update, and platform move has a clear purpose within the wider rollout.


Outline of a vintage film camera with two reels on top, a lens on the right, and a tripod stand, against a black background.
Outline of a vintage film camera with two reels on top, a lens on the right, and a tripod stand, against a black background.

WE DIRECT & EDIT YOUR CONTENT

We shape the online visual world around the release, identify the strongest moments and turn them into platform-ready assets that capture attention.



A neon digital illustration of a business funnel with three user icons at the top and a dollar sign at the bottom, symbolizing a sales or marketing process.
A neon digital illustration of a business funnel with three user icons at the top and a dollar sign at the bottom, symbolizing a sales or marketing process.

We use paid media ads to reach new fans, retarget engaged audiences, and drive meaningful action across releases, tours and sales moments.

WE PLAN & RUN YOUR ADS

HOW ROLLR WORKS…

Dedicated Digital Manager

We assign you an industry expert who works with you, manages the day to day across the campaign and keeps communication clear.


Full Social Audit

We audit your socials, audience data and content to see what’s working, what’s missing and where to focus.


Clear Rollout Plan

We turn the findings into a clear plan based on your goals, then put it into action across your digital channels & content.

All delivered with the care that often gets lost in bigger agency setups.

SOME OF THE RESULTS DELIVERED…

From views and engagement to audience growth and revenue, our work is built to create measurable momentum around music.

An infographic displaying statistics about Spotify and Meta streaming platforms, including total Spotify monthly listeners (72,555), streams (225,244), new active listeners (29,210), and changes percentage; plus Meta data with results on cost per result, amount spent, impressions, saves, playlist adds, streams per listener, and total listeners.

Infographic showing statistics related to album bundle sales via ads, including total revenue of $105,000, a return on ad spend of 7.94 times, and total ad spend of $13,000, with a screenshot of a Meta ad campaign results table underneath.

A digital infographic displaying YouTube revenue statistics for 2025, including an estimated $206,257.24, with 9.9 million video views, 4.5 million engaged views, and 306,000 likes and saves.

An infographic showing Instagram growth statistics, with 49,500 followers gained, 805% increase in growth, and 543,000 likes and comments, accompanied by a screenshot of Instagram analytics for July to August 2026.

Infographic showing over 2 million Instagram video views, with detailed statistics of 3.8 million meta video views, 60% from followers, and 26,000 followers gained, featuring a Meta analytics dashboard and engagement data.

Infographic showing TikTok statistics for December 8 to December 31, 2025, with over 153,000 shares, 4.4 million views, 258,000 likes and comments, and 96% organic viral traffic, including key metrics such as post views, profile views, shares, likes, comments, and traffic source breakdown.

Selected artist results from some of our digital marketing campaigns.

Frequently Asked Questions

MEET THE FOUNDER

KIERAN NEWELL

I’ve spent more than six years working at the top of the music industry as a senior digital marketer, leading marketing campaigns for major labels, artist teams and entertainment brands.

I started Rollr after seeing how often music marketing agencies let artists & labels down, with a clear goal to set a higher standard and deliver the consistency & quality that clients deserve.

✓ 6+ years in music marketing

✓ Experience across chart-topping and award-winning release campaigns.

✓ Led marketing campaigns for some of the world’s biggest labels & artists.

RELEASES I’VE WORKED ON…

Some of the releases Kieran has run marketing campaigns for over the years.

Peter Gabriel

‘i/o’

Peter Gabriel

‘o/i’

Clean Bandit

‘Higher’

Clean Bandit

‘Tick Tock’

Liam Payne

‘Naughty List’

Paloma Faith

‘Better Than This’

Bonnie Raitt

‘Just Like That…’

Marianne Faithful

‘She Walks In Beauty’

Albert Hammond Jr.

‘Melodies On Hiatus’

Alexis Ffrench

‘Truth’

Ella Henderson

‘Let’s Go Home Together’

Ella Henderson

‘Everything I Didn’t Say’

James

‘All The Colours of You’

James

‘Yummy’

Tears For Fears

‘The Tipping Point’

James

‘Be Opened By The Wonderful’

St. Vincent

‘All Born Screaming’

Jake Bugg

‘Saturday Night, Sunday Morning’

The Amazons

‘How Will I Know If Heaven Will Find Me?’

Five Finger Death Punch

‘Legacy’

Kingfishr

‘Caroline’

Seafret

‘Fear of Emotion’

Blxst

‘Before You Go’

Mark Tuan

‘Silhouette’

Want TO WORK TOGETHER?

FILL OUT THE FORM AT THE TOP OF THIS PAGE

If we think we’d be a good fit, you’ll then be able to book a call with us.