FOR RECORD LABELS, MANAGERS & ARTISTS
Get the hands-on support your next release needs TO turn ONLINE attention into real fans & SALES.
From managing your social strategy to directing your content and paid ads, we bring your whole digital rollout together with a dedicated expert by your side.
NEXT STEP: Answer a few questions so we can tailor our support around you.
PREVIOUS CAMPAIGN EXPERIENCE INCLUDES…
WHAT ROLLR DOES…
WE BUILD YOUR DIGITAL STRATEGY
We build the blueprint for the digital rollout, defining what the campaign needs to say, who it needs to reach, and how each phase moves fans closer to action.
WE MANAGE YOUR SOCIALS
We manage the day-to-day delivery of the campaign on socials, making sure every post, update, and platform move has a clear purpose within the wider rollout.
WE DIRECT & EDIT YOUR CONTENT
We shape the online visual world around the release, identify the strongest moments and turn them into platform-ready assets that capture attention.
WE PLAN & RUN YOUR ADS
We use paid media ads to reach new fans, retarget engaged audiences, and drive meaningful action across releases, tours and sales moments.
HOW ROLLR WORKS…
A Dedicated Digital Manager
We assign you an industry expert who works with you, manages the day to day and keeps communication clear.
We audit your socials, audience and content to see what’s working, what’s missing and where to focus.
A Full Social Audit
We turn the findings into a clear plan, then put it into action across your digital channels & content.
A Clear Rollout Plan
All delivered with the care that often gets lost in bigger agency setups.
SOME OF THE RESULTS DELIVERED…
From audience growth and engagement to views and revenue, our work is built to create measurable momentum around music.
Selected artist results from some of our digital marketing campaigns.
Frequently Asked Questions
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In a nutshell, once we agree to work together, we assign you a dedicated digital manager who becomes responsible for the day-to-day management of your socials and digital marketing.
We start by getting properly up to speed on the artist, the team, the current socials, upcoming releases and what has already been tried. That gives us the context to build around the artist rather than dropping in with generic ideas.
From there, we agree the priorities, timelines and approval process, then manage the rollout across social, content and paid media. You’ll have regular calls, clear updates and one person keeping track of the details throughout.
As the rollout develops, we review what is connecting, adjust the plan and put more focus behind the ideas that are working.
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The level of support depends on what you need. We can manage a full digital rollout around a release, provide ongoing social strategy and management, run paid media as a standalone service, or step in for a one-off strategy sprint.
We look at what your team already has covered, where the gaps are and what the release actually needs, then shape the scope around that. You won’t be pushed into a fixed package full of work you don’t need.
Bring us in for the full rollout, or for the specific support your team is missing.
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Yes. We have a full case study deck covering previous campaigns, the approach behind them and the results achieved.
We share it with suitable prospective clients once they get in touch and book a consultation, so you can review the work before deciding whether Rollr is the right fit.
Book a call and we’ll send over the full case study deck.
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We price each project around the support you actually need. Before quoting, we’ll look at your release plans, goals, timeline, platforms and the amount of ongoing work involved, then build the scope around that rather than pushing you into a fixed package.
To clarify, Rollr is a fully hands-on service for artists, managers and labels who want ongoing support across their digital marketing and socials. It’s best suited to artists and teams with a dedicated marketing budget in place.
Complete the form above to tell us what you need, book a call and receive a tailored proposal.
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We work with record labels, artist managers and independent artists with the resources in place to invest properly in their careers, especially in the digital space.
We’re best suited to artists with active release plans, a clear direction and the budget to support a meaningful rollout. We’re probably not the right fit for artists who are only just getting started or looking for occasional, low-cost promotion.
We work with labels, managers and artists who are ready to invest properly in what comes next.
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We can move quickly once the scope is agreed, but the more notice we have, the more time there is to plan properly.
For release support, it’s best to bring us in before the rollout is fully mapped out. That gives us time to shape the strategy, develop the right content and start building momentum before release day.
We understand that timelines in music can change quickly, though, so when early planning isn’t possible, we’ll work with the time and resources available.
Earlier is better, but we can move quickly when the release demands it.
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Start by answering a few questions about your project or campaign at the top of this page.
If it looks like a good fit, you can book a consultation with us to talk through the release, your current setup and where support is needed.
After the call, we’ll recommend the right scope of work and send over a clear proposal.
Once approved, we’ll handle onboarding and get everything moving.
You do not need to have the entire brief figured out before getting in touch. That is part of what the consultation is for.
MEET THE FOUNDER
KIERAN NEWELL
I’ve spent more than six years working at the top of the music industry as a senior digital marketer, leading marketing campaigns for major labels, artist teams and entertainment brands.
I started Rollr after seeing how often music marketing agencies let artists & labels down, with a clear goal to set a higher standard and deliver the consistency & quality that clients deserve.
✓ 6+ years in music marketing
✓ Experience across chart-topping and award-winning release campaigns.
✓ Led marketing campaigns for some of the world’s biggest labels & artists.