FOR RECORD LABELS, MANAGERS & ARTISTS

Get the hands-on support your next release needs TO turn ONLINE attention into real fans & SALES.

From managing your social strategy to directing your content and paid ads, we bring your whole digital rollout together with a dedicated expert by your side.

NEXT STEP: Answer a few questions so we can tailor our support around you.

PREVIOUS CAMPAIGN EXPERIENCE INCLUDES…

WHAT ROLLR DOES…

Neon outline of a presentation board displaying various charts and graphs, including a line graph, bar graph, and target with an arrow.
Neon outline of a presentation board displaying various charts and graphs, including a line graph, bar graph, and target with an arrow.

WE BUILD YOUR DIGITAL STRATEGY

We build the blueprint for the digital rollout, defining what the campaign needs to say, who it needs to reach, and how each phase moves fans closer to action.


Neon digital illustration of a computer monitor with social media icons, including a heart, a speech bubble with dots, a bell, a play button, and a hashtag.
Neon digital illustration of a computer monitor with social media icons, including a heart, a speech bubble with dots, a bell, a play button, and a hashtag.

WE MANAGE YOUR SOCIALS

We manage the day-to-day delivery of the campaign on socials, making sure every post, update, and platform move has a clear purpose within the wider rollout.


Outline of a vintage film camera with two reels on top, a lens on the right, and a tripod stand, against a black background.
Outline of a vintage film camera with two reels on top, a lens on the right, and a tripod stand, against a black background.

WE DIRECT & EDIT YOUR CONTENT

We shape the online visual world around the release, identify the strongest moments and turn them into platform-ready assets that capture attention.



A neon digital illustration of a business funnel with three user icons at the top and a dollar sign at the bottom, symbolizing a sales or marketing process.
A neon digital illustration of a business funnel with three user icons at the top and a dollar sign at the bottom, symbolizing a sales or marketing process.

WE PLAN & RUN YOUR ADS

We use paid media ads to reach new fans, retarget engaged audiences, and drive meaningful action across releases, tours and sales moments.

HOW ROLLR WORKS…

A Dedicated Digital Manager

We assign you an industry expert who works with you, manages the day to day and keeps communication clear.

A man in a black shirt and tie sitting at a desk, looking at a computer monitor with his hand on his chin, reflected on a shiny black surface.

We audit your socials, audience and content to see what’s working, what’s missing and where to focus.

A Full Social Audit

Person sitting cross-legged on the floor working on architectural plans, using a whiteboard marker. Papers with design sketches and a laptop are scattered around.

We turn the findings into a clear plan, then put it into action across your digital channels & content.

A Clear Rollout Plan

A woman with dark, wavy hair wearing a black blazer and skirt, holding a book and a sheet of paper, appears to be selecting a file from a wooden shelf in an office or library setting with a gray textured wall.

All delivered with the care that often gets lost in bigger agency setups.

SOME OF THE RESULTS DELIVERED…

From audience growth and engagement to views and revenue, our work is built to create measurable momentum around music.

A digital infographic displaying YouTube revenue statistics for 2025, including an estimated $206,257.24, with 9.9 million video views, 4.5 million engaged views, and 306,000 likes and saves.

Infographic showing over 2 million Instagram video views, with detailed statistics of 3.8 million meta video views, 60% from followers, and 26,000 followers gained, featuring a Meta analytics dashboard and engagement data.

An infographic displaying statistics about Spotify and Meta streaming platforms, including total Spotify monthly listeners (72,555), streams (225,244), new active listeners (29,210), and changes percentage; plus Meta data with results on cost per result, amount spent, impressions, saves, playlist adds, streams per listener, and total listeners.

Infographic showing statistics related to album bundle sales via ads, including total revenue of $105,000, a return on ad spend of 7.94 times, and total ad spend of $13,000, with a screenshot of a Meta ad campaign results table underneath.

An infographic showing Instagram growth statistics, with 49,500 followers gained, 805% increase in growth, and 543,000 likes and comments, accompanied by a screenshot of Instagram analytics for July to August 2026.

Infographic showing TikTok statistics for December 8 to December 31, 2025, with over 153,000 shares, 4.4 million views, 258,000 likes and comments, and 96% organic viral traffic, including key metrics such as post views, profile views, shares, likes, comments, and traffic source breakdown.

Selected artist results from some of our digital marketing campaigns.

Frequently Asked Questions

MEET THE FOUNDER

KIERAN NEWELL

I’ve spent more than six years working at the top of the music industry as a senior digital marketer, leading marketing campaigns for major labels, artist teams and entertainment brands.

I started Rollr after seeing how often music marketing agencies let artists & labels down, with a clear goal to set a higher standard and deliver the consistency & quality that clients deserve.

6+ years in music marketing

Experience across chart-topping and award-winning release campaigns.

Led marketing campaigns for some of the world’s biggest labels & artists.